With its glamorous, storied history, designer boutiques and dazzling beaches, St Tropez was, and still is, a highly desirable destination. Long-time visitor, Mytheresa's Isabel May, reveals a quieter side to the French Riviera hotspot, sharing her favorite coastal walks, picnic spots and markets - and the best place for a game of boules.
Shellona, Dior's elegant new beach club, St Tropez © Kristen Pelou
Where to Stay
Hotel La Ponche: A totally charming hotel right in the heart of St Tropez village, yet with both sea views - it sits within a cove - and a very personal atmosphere. The hotel's excellent staff really make you feel at home, and the rooms - newly renovated with interior designer, Fabrizio Casiraghi - are just divine.
Hotel Lou Pinet: A beautiful hotel and spa, just five minutes from the famous Place de Lices, often described as the beating heart of St Tropez. Family-owned and redesigned in 2017 by architect Charles Zana, the hotel is design-conscious, has the largest swimming pool in St Tropez and is full of bohemian Tropezian charm.
Hotel des Lices: Just a few minutes from Place de Lices, this hotel has been a St Tropez classic since 1972; it's a wonderful boutique hotel with a pool, a convivial family atmosphere and loyal guests who return every year.
Where to Eat
Chez Madeleine – La fine Equipe: Enjoy “fruits de mer” and oysters with a glass of champagne or rosé at this little market place just behind the Sénéquier
Café Sénéquier: It is simply stunning to sit on the Café Sénéquier's iconic red chairs close to the harbor, enjoying a drink and watching the crowds pass by. This is a place for people watching and soaking in the atmosphere.
Maison Dior: Take high tea at the wonderful Maison Dior garden, which is a real space of elegance and tranquility. Be sure to arrive early to avoid the queues.
Salama: An excellent Moroccan restaurant, set in a magical, atmospheric garden, within walking distance to the spectacular, Place des Lices.
Shellona: Dior's elegant, and brand new for 2023, beach club and restaurant (pictured, top) is well worth a visit when you're in St Tropez.
Cafè Dior, St Tropez © Kristen Pelou
Where to Shop
Rondini: The iconic sandal of St. Tropez, which is personalized just for you, is a must-wear from the first day. They are just wonderful to wear. I treat myself to a pair every time I go to St. Tropez.
Saint-Tropez Market: Shop fruits, honey, embroidered napkins, ceramics and summer dresses at the St. Tropez Provencal Market in Places des Lices. I recommend going early because it's always very crowded, especially in summer. The Market is held every Saturday, but ask your hotel for up-to-date seasonal timings.
The Luxury Creamery: This sophisticated cheese shop at the Place aux Herbs is a joy to shop and browse. You'll find every gourmet offering, not only cheese but also a great selection of wines, fresh produce and delicatessen snacks.
White sands and crystal seas, St Tropez © Francesca Mapelli
What to See & Do
Boule at Place de Lices: This is always my personal highlight of any trip to St Tropez - playing the iconic French game at Place de Lices, followed by a picnic with friends. It's an extraordinary experience. Buy cheese, fruits, baguettes and tartes from La Tarte Tropezienne, and don't forget Champagne and Rosé.
Walk from St Tropez to La Plage des Salins: I love walking this route, which takes approximately 2.5 hours. You'll walk by the sea with the most beautiful sea views and finish with lunch, and the freshest fish, at La Plage des Salins.
Club 55: You can't leave St Tropez without visiting the iconic beach club. It's well worth a visit, especially before the high season starts (June). Make sure you reserve a table.
Isabel May is Managing Director and Chief Customer Experience Officer of luxury fashion platform, Mytheresa.