A Greek Adventure: Sophie Goodwin sets sail with Missoni on the Mediterranean 


Editors and tastemakers gather in the Mediterranean to celebrate the iconic Italian brand's new resort wear collection, on display in its three Greek island boutiques.


📍 The Greek Islands




Revered fashion house Missoni is staking its claim on the Summer season; opening three boutiques on the beautiful Greek islands, Mykonos, Santorini and Salonicco.

The much loved Italian brand, known for its kaleidoscopic prints and synonymous with the good times, was founded in 1953 by Ottavio and Rosita Missoni. Each of the new Greek island boutiques is an immersive jewel box space, full of Missoni homeware and the brand’s new zany and uplifting Summer collections.

Friends of the house were invited to Mykonos for two days of festivities. Guests and editors including Sophie Goodwin, Cabana’s Creative Editorial Director, Lucrezia Malavolta, Vogue Italy, Ariadni Adam, Vogue Greece and Alessandro Viapiana from L’Officiel Italy all stayed at Cali, Kalafati. The most elegant spot on the island, it's favoured for its Cycladic charm and Greek art distributed throughout the property.

Sun loungers overlooking the Aegean were covered in Missoni beach towels, while guests dressed in head to toe vintage Missoni and new pieces from the brand.

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